Brochure, Catalogue, and Flyer Printing
Our Brochure Printing Solutions
Understanding the Different Types
of Brochures and Flyers
As suggested by its name, this type of brochures is folded in a zigzag manner and is typically used to showcase image-heavy content. Z-fold brochures come with three vertical and three horizontal panels offering plenty of space to include all the required information.
An ideal choice if you are hoping to create a brochure for high-end advertising purposes. Usually formed by folding sheets of paper with sizes ranging from 8.5” X 11” to 11” X 25.5”, these brochures come with two front panels that open outwards to reveal the primary graphic.
If you are hoping to advertise multiple products within a single brochure, go for a bi-fold design. Mostly used for restaurant menus, these brochures are created by folding a single sheet of paper into two halves.
With three folded panels, tri-fold brochures are perfect for organizing information in a compact and easy-to-read manner. Not only do these brochures make for easy reading, but it is also easy to hand out and display in brochure racks.
Designed to be fixed to a wall or any other vertical surface, these are useful in display text, infographics, and images. They are mostly used to advertising an upcoming event, concert, or film.
Similar to leaflet, handbill flyers usually have very little content printed on them and is an ideal means to raise mass awareness about a product or service.
Like handbill flyers, pamphlet flyers are also designed for mass distribution and are a cheap but effective means to raise brand awareness.
How to Choose a Brochure or Catalogue Design?
An effective brochure design should distinctly and succinctly detail what your business is about and why customers should choose your service. Listed are some key factors that you should consider while designing a catalogue, brochure, or flyer.
Purpose – What do you hope to achieve with this brochure? Having a clear idea about your target audience and your distribution strategy will help you to come up with a design that perfectly suits your requirements.
Brochure Fold – Based on the amount of text and images you wish to include in the brochure, choose a fold that will help you present your case in a much more visually-appealing manner.
Font – The content on the brochure should be structured with a heading, sub-heading, and a body of containing text. It is highly recommended to limit your font choices to three or less.
Images – If you are hoping to use images in your brochure, be sure to use high-quality photos. In the case of product catalogues, make sure that the pictures are placed in a visually appealing manner.