It is where digital printing comes in. It is a beneficial alternative to traditional offset printing. Printed marketing has been more or less revolutionized lately, owing to the vast improvements in the sphere of digital printing. Using digital print has become a popular choice, primarily because, in most cases, one can’t even tell the difference between offset printing and digital printing. Besides, for a small business, it is a specifically good option. Digital printing accommodates the constraints of a small business, and it might just be the printing solution you need!

Why Should Your Small Business Consider Digital Printing?

As we just mentioned, a small business has certain predetermined conditions and constraints. You have to work within a specific budget. It would help if you also delivered within a particular time frame. If your printing needs pertain specifically to print marketing or advertising, you must customize and personalize your print designs. Overall, these are all requirements that digital printing can cover impeccably.

Another thing that tends to get overlooked is the waste generated. Digital printing is the perfect solution to all of that. It makes digital printing the most viable choice for small businesses.

How Long Does It Take?

The need to deliver one’s products within a certain period is very valid. Even if your small business printing needs are related entirely to advertising and marketing, you are bound to have a time constraint. The fun part with digital printing is that the process is almost too simple to be real! There is no waiting period when you sit around for the plates to be developed. No procedure involves leaving the ink out to dry or anything similar. So basically, your print provider might even have your job done within a day. Digital printing makes it possible to minimize turnover time, which is a massive point in its favor!

Is Digital Printing Costly?

If you look at the procedure involved, you will see that traditional printing methods like offset or litho involve a lot of looped expenses. For example, plates and ink and the like are, ultimately, expensive. Digital printing services in Dubai are a very straightforward process that doesn’t involve these elements. So, in many ways, digital printing is a very affordable alternative to traditional printing methods. The quality of the job after it is done doesn’t diminish in comparison either. That’s why you can safely consider digital printing as a very reasonable option for your small business. Furthermore, several digital printing companies in Dubai offer services at affordable rates.

Can You Personalize Digital Print?

Digital printing is brilliant in this regard. It gives you a myriad of possibilities. Whether it is graphics that you want to add to the print or just characters like letters or numbers, it will be a breeze. Digital printing is very accommodating of customized elements, and you can even specialize the products for individual clients. It’s great for small businesses because personalization is a great way to bond with clients or make them feel special.

What’s the Key Takeaway?

The key takeaway from all this is that digital printing is the best option for small business owners if they are running a small business. It offers a variety of customization and personalization options and delivers products quickly enough to ensure no delays are caused. The expenses are well within reasonable boundaries, which means that there’s no financial hassle holding up the print marketing and advertising sector. It also minimizes the waste produced in the process of printing and developing. Overall, digital printing is the best way to go about the printing needs of your small business!

The post Small Business Owner’s Guide to Digital Printing appeared first on Brandster.

One of the most significant advantages of participating in an exhibition is that it helps businesses network with potential clients. Taking part in an exhibition would allow you to interact directly with your target customers and help you to make a lasting impression on your target group.

Raising brand awareness is also essential for a business organization.

Participating in an exhibition is an excellent way to showcase your business to the target group. It helps you to raise brand awareness among your customers. It would also help you stay updated about the latest trends in the industry.

It also helps you learn what your competitors are doing in the industry. Moreover, exhibitions are a more cost-effective marketing strategy for your business. Here is a list of ways in which you can promote your business at an exhibition:

Grab the Attention of Your Target Customers

It is imperative to grab the customers’ attention to promote your business. One great way to do that is to use attractive posters, contests, and giveaways. While beautiful banners and banner stands would help you grab your customers’ attention, hosting giveaways would help you engage directly with your target customer group.

Other interactive activities that you might incorporate are conducting a survey and using touch screen devices. It would help you attract people to the exhibition and help you better understand the preferences of your target group. You can contact a digital printing company in Dubai for posters.

Publicize Your Presence

One of the most effective ways to promote your business is to advertise your presence at the exhibition. You need to make people aware that you will be attending the show and announce any giveaways or contests you will be hosting. You must also advertise the location where your booth is located.

Furthermore, you can announce your presence at the exhibition through your social media handle and on your official websites. Likewise, you can also use email advertisements to inform your existing customer base about your presence at the exhibition and the confirmed attendees.

Hosting Contests

Hosting a prize drawing event or a contest would help you draw an audience to your exhibition booth. When you publicize your booth at the exhibition, you can ask your target customers to participate in a survey and enter their names in the contest.

It would be best to determine the prize, either your product or directly related to your business. However, it would also help make the contests challenging and interesting to keep the audience invested. You should follow up with the winners to learn if they enjoyed the products they won at the competition.

Using Outdoor Posters

Apart from advertising your presence at the exhibition, it would help to announce your presence at the venue by using attractive outdoor posters. Using stunning outdoor posters would help you grab visitors’ attention before entering the venue. Your posters, however, should be big, informative, and attractive such as billboard posters.

Placing outdoor posters would help you put your message to the head of the visitors even before they can visit your booth. Several printing companies in Dubai offer these services.

Use Themes for Your Booth

Another great way to attract visitors is to develop a theme for your booth. This theme could be directly related to the product that you are trying to promote. However, you must remember that you should carry out the theme through the advertising phase to the promotional activities, mainly if you undertake these themes after the show. Along with these, you can also conduct press releases to publicize further your business, your products, the booth theme, and what it represents.

With the exhibition season coming up, you can utilize the above tips to promote your business better.

The post Seven Ways to Promote Your Business at Exhibitions appeared first on Brandster.

All the professionals like to make their business cards innovative and further present them to their acquaintances, who can contact them for official purposes across Dubai.

Isn’t it fabulous to present all your necessary information on a small rectangular card? But why use these small cards for business cards only. Want to learn more ways to use these small cards and make them look attractive?

Here we would love to present you with various types to customize your professional cards and use them in alternative ways through business card printing in Dubai.

To know more about these interesting alternative ways, read further.

Cards for Inviting

Gone are the days when people used to have cards for inviting; now, many other alternatives got popular – inviting by calling or sending a mail, printing business cards, or a WhatsApp e-card has become a trend. But wouldn’t it be delightful if you would be able to utilize your business cards to invite someone for a homely occasion. Make use of your professional business card as an invitation card and use it to invite people in a little cuter and more vibrant way.

Here, you would select the design and form of the card and then print your unique invitation card. You can also make it more special by adding pictures and penning down your own words in your business cards while printing.

As a Thank You Card

Isn’t it nice if you acknowledge a person for their good deeds towards you with a small thank you card? You can always use your business card as a thank you card and present it to your customers and employees to show them how important and valued they are to you.

Add a thank you card while rewarding your employees, or add the card while dispatching the order to your customers – your small little gesture can take you way ahead in your business.

Use Your Business Cards As Gift Tags

Want to promote your business specially and attractively? You can use your business cards as gift cards to make your product pricing look more prominent and attractive. It would be an excellent way to price your commodities rather than the regular and straightforward price sticker. Use your business cards as gift tags, and here you get another alternative way to use your business card. You can also use the folded part of the business card to write down notes on the specialty of the product and describe why this product is special and how to take care of the product.

As Loyalty and Membership Cards

You are running a business and always want to have good customer retention. What would be a better option than making your customers feel valued and making them feel like a part of your company? Do it rightfully by providing a membership card to your customers in your cute small rectangle-shaped business card. You can personalize the membership program according to your client’s profiles and present them with a cute membership card. Not only that, give coupons to your customers in the form of loyalty cards in your business card format. You would build a great customer base by valuing your customers and proving it to them.

As Appointment Cards

We all seem to forget our appointments, remaining busy on our daily schedule. The best alternative to using your business card is appointment cards. Jot down the crucial schedules and do it on time. Get your work done on time – present your customers and employees with the appointment details on your business card and help to keep them reminded of their scheduled meeting.

The post Alternative Uses of Custom Business Cards appeared first on Brandster.

You may not have noticed it, but large format prints are present everywhere around you. Be it the vast billboards you see from your car, the big posters you see on the backs of buses, or whether it is the advertisement for a specific movie at the local eatery; you will find large format printing almost anywhere and everywhere.

Large format printing is a great way to express the message of your respective company with the help of lively graphics and creative designs that will make your advertising pop out from the rest, giving your business a steady advantage. Your business competitors won’t even stand a chance! If you are on a mission to revamp your business and its look and appeal, then let’s look at five different types of large format printing that might help you. The best printing company in Dubai offers the following:

Display Boards

The most significant advantage of using display board printing for advertising your business is that it can be of any size you want. It doesn’t have to be permanent. You can avail of temporary display boards! It doesn’t matter whether you want the display board advertisement for indoor or outdoor purposes; display boards can cater to all such needs. You also get to choose from a wide variety of materials that your display board will be made of. It could be a plain foam board, very light PVCs, Corex for temporary outdoor purposes, and so on. Display boards help to send out your message loud and clear.

Roller Banners

Want mobile advertising that is very easy to carry around? Roller banners are just the perfect option for you! If you’re wondering how roller banners work, it’s pretty simple. You pull the banner up or roll it up, and it will support itself. The banner is a broad strip of material that will contain your advertisement. Hence, roller banners are not only a breeze to put together but are also a great way of advertising your business in places like exhibitions where your location might have to change. These are also reusable, and you can make your advertisement visible on both sides of the banner to help everyone see it.

Self-Adhesive Vinyl

It is the ideal option for you if you want to put in the element of style in the way you’re advertising your business. This fashionable way of advertising is a pretty great way to refresh the looks of your business. Advertising using self-adhesive vinyl makes your marketing equally effective both indoors and outdoors. This type of large format printing is bound to grab people’s attention, whether quirky graphics or modern designs. The best thing about these is you can apply them on any surface you want! Be it a wall or a window, or a door, they quickly take the form of a poster and advertise your business.

Strut Cards

Strut cards work best to convey your message within a small space, but the message is compact and striking enough not to need any bigger space. It works best to speak about the most prominent feature your company can provide that is rare among modern businesses. It is also ideal if your business is wholesale and advertising your offering. You can prop up strut cards simply like a picture frame. It is not only cost-effective but also creative and practical.

Posters

Is your business offering a new set of facilities? Has your company opened up a new branch, or is your cafe offering a new weekend special menu? You can advertise all of that using posters. Posters make even a simple message pop out more than usual. So, this is an excellent way to express any critical and striking message about your company for effective marketing. Hire a good poster printing service, choose the right type of material, print, and customization, and you’re good to go! However, make sure that you take time to curate the content you want to put up on your poster.

The post Five Pieces of Large Format Print to Refresh Your Business appeared first on Brandster.

Industry Appropriate

Adding a photo to your business card is an excellent way to personalize your client relations. However, you need to consider whether it’s suitable for the industry that you work in. Real estate agents, car dealers, Lyft/Uber, personal drivers, and beauticians may all benefit from having a photo on their business cards. These are all professions where you can connect on a more personal level. On the other hand, it might not be suitable for a software engineer or math tutor.

Approachability

How do other people see you? Most people think highly of themselves. You could do a quick review on yourself. Do people ask you for directions? Do people smile when they see you? You ask for blunt feedback from friends who have known you for a while. Finding out their honest first impressions about you could be quite helpful. You may be the quieter, more introverted type, which is perfectly fine. If you believe your image is not your “calling card,” forget about it. You could also create a list of pros and cons before you make your final decision.

Two Sets of Business Cards

This would perhaps be the most workable solution for your business cards in Dubai. Especially if you can’t get over how fantastic your business card looks with your photo on it. Your photo, however, must look professional. It should be with good lighting, well-done hair, and smart, professional clothing. It doesn’t cost much, and it leaves you free to decide when to hand out which card. You can select the appropriate card depending on whom you are interacting with.

The post Should You Place a Photo on Your Business Card? appeared first on Brandster.

Color Accuracy

This is very important, especially in the case of corporate T-shirt printing. The colors of the logo have to be an exact match to the company’s original logo. Quite often, the colors displayed on the screens are different from the desired shade. Different printers use different inks and color profiles. This may lead them to print one shade of color differently. You can depend on the in-house team’s expertise to assist you in this issue. They will guide you in acquiring the exact output you wanted in the first place.

Multiple Deliveries

When you make a corporate T-shirt, it’s essential that all your employees are wearing the same attire. This may take some time, especially if they are spread out across different branch locations. You can avoid this trouble by requesting a specific number of T-shirts to be delivered to different branch/department addresses. This will ensure that all your employees get their customized corporate wear quicker. Not only will it boost morale, but it will also help you kickstart your marketing and brand promotion campaigns.

Quick Printing

Need your customized corporate T-shirts to be printed as soon as possible? You don’t need to worry; T-shirt printing companies in Dubai can cater to your requirements. Most of them have their own in-house printing facilities and offer express service to their clients. You only need to email them your logo files, and the sales manager will confirm whether they are suitable for printing. If so, then you will be sent a visual mockup of what the T-shirt will look like. Once you give the go-ahead, they will begin the T-shirt printing process.

The post Things You Didn’t Know About Custom T-Shirt Printing appeared first on Brandster.

Great Communication Skills

It is crucial for companies to communicate with their customers well. Make sure your selected t-shirt printing company communicates appropriately and understands your needs. Remember, lack of communication can lead your company to misunderstand your needs. And you will be the one affected. Why? Because you will not receive the products, you need. Thus, it is crucial to check if your selected company has enough representatives to communicate. This is also crucial as you may have complaints after receiving the products and of course, you need a company that addresses them well.

Can Assist You in Selecting T-Shirts

Does your selected t-shirt printing company have enough representatives to suggest to you about the latest t-shirt trends? This is an exceptionally crucial feature while selecting your company. Suppose you plan to get custom t shirts in Dubai but are unsure of the design to choose. The company representatives must have the expertise to understand what you need and suggest designs accordingly. Otherwise, you may end up selecting an old-fashioned print and waste a lot of money.

Should Have a Portfolio of Work

Remember, a reliable t-shirt printing company always has a detailed portfolio where you can go through their products, projects, and initiatives. While on the one hand, going through the portfolio helps you understand whether the company’s tastes match yours. It also lets you know whether the company has enough experience in t-shirt printing. If your selected company promises you great work but has no proven experience, it would be best to look for other alternatives.

Transparency

It is crucial to maintain absolute transparency between a company and its customers. Make sure your selected t-shirt company does the same. Do they provide a bill after the order is placed? If not, that might be a red flag. Remember, you pay for your work and must always demand an account. Fraud companies might charge you the amount and deny it later. It is crucial to have enough documentation of your payment, and a bill can be the ultimate proof.

Competitive Price

Since Dubai has several custom t-shirt printing companies offering almost similar services, they charge you the same. There might be slight differences in the price depending on the company’s brand name and customer base. However, make sure your selected company does not charge you excessively high. This is, in fact, one of the most crucial parameters you must check before choosing a company. It would be best to compare its prices with its rivals and ensure you receive t-shirt printing services at a competitive rate.

The post Qualities to Look for in a T-Shirt Printing Company? appeared first on Brandster.

Mode of Transferring the Print

The fundamental difference between wall stickers and wall decals is how you transfer the image or the print. Wall stickers are objects that you paste on your wall by removing the backing paper from the sticker. Thus, they have an adhesive attached at the back of the sticker that helps you stick them to the wall. On the other hand, wall decals are objects you transfer from one surface to another, and the impression is printed. Wall decals are not directly pasted on the wall. Instead, the print of the sticker is transferred from the original to the new surface.

Geographical Differences

It might often strike you if wall decals and wall stickers are different; why are both referred to as ‘stickers’? What you call them depends on your geographical location. For instance, wall stickers and wall decals have different meanings in America. However, if you are in a European country, you would see all of them being placed under the category of stickers. Of course, there are different types of stickers, and wall decals are one of them. Wall decals are also called ‘transfer stickers’ in some places.

Wall Decals are More Durable

Wall stickers are generally made of plastic and have an artificial impact on your wall. Since they are made of plastic, they can peel off easily, and you may have to replace them often. However, wall decals are more durable than wall stickers as they are thinner and last long. Though removing peeled stickers and replacing them regularly might not seem challenging, wall stickers can leave stains on your walls, affecting their paint. Thus, repairing your walls and removing these stains can indeed be a task.

Wall Stickers Reflect Light

Since wall stickers are made of thick plastic layers, they can reflect a lot of light. Thus, using such stickers can be pretty uncomfortable in your rooms. However, there is no such issue with wall decals. Its thin surface offers greater accuracy and often looks like hand-painted figures on your walls. Indeed, wall decals have a more significant aesthetic impact on your rooms than wall stickers. Furthermore, they have a matte finish that does not reflect too much light, thereby making them suitable for your rooms.

Conclusion

Both wall stickers and wall decals have several pros and cons. You must know their basic difference before choosing one for your house. Remember, wall stickers and wall decals are not the same, even though they are called so in some places. If you are looking for something that provides an aesthetic touch to your rooms, wall decals are better. However, if you plan to decorate your room for your newborn, availing wall sticker printing to create customized designs might be more attractive because of its gloss.

The post Difference Between Wall Stickers and Wall Decals appeared first on Brandster.

On the other hand, litho printing is used for digital printing. Thus, it is crucial to know which printing system to use. Here are some of the points to keep in mind in case of Pantone spots and metallics.

Pantone and CMYK Difference

CMYK utilizes 4 colors: cyan, yellow, magenta, and black as the name suggests. These four colors are combined in layers to form the entire color palette with different hues. These pairs are perfect for printing hard copies. However, they do not generate a vibrant effect on the screen.

On the other hand, Pantone colors can be used for digital printing and generating dynamic effects on screen. Pantone spots have fourteen base colors that give rise to 1867 different color shades by mixing the base colors.

Areas Proving Pantone Spots’ Efficiency

Metallics and Pantone generally aid in enhancing the quality of the print in specific cases. Spot colors are ideal for graphics that use only few colors instead of using a combination of different shades. Since Pantone shades have a universal color matching system, they are perfect when printing something over several pages. They offer a consistent printing mechanism using the same colors without the slightest difference in the shades. Thus, Pantone spots are ideal where you require a uniform printing scheme.

Appropriate Use of Pantone Spots

Pantone is appropriate to print on large areas like posters, banners, and other similar items. Such items require more outstanding vibrance in colors, so Pantone spots are better than CMYK. This is because the CMYK coding scheme can cause such things to look dull because of the lack of vibrance generated by this printing mode. Hence, digital posters or items that require a combination of different base colors require Pantone spots as such combinations are not available in CMYK.

Special Finishes

Some printing styles might require metallic finishes. For instance, you might want a copper, golden, or silver lining at the end of your poster, page, and others. Pantone spots are efficient in such printing requirements as combining the fourteen base colors can generate lustrous, metallic hues. Thus, Pantone spots help bring about a range of customizations in your project depending on your tastes and requirements.

Conclusion

The printing technology or mechanism you must use will depend on your requirements. Different print systems like Pantone spots and CMYK serve other purposes, and you cannot compare them. However, you must remember your purpose and budget while choosing a printing system. Though some printing systems may be very efficient, they might be expensive or time-taking. Thus, an appropriate printing system completes your project within your budget and deadline.

The post Pantone Spots & Metallics – When You Should Use Them appeared first on Brandster.

A lot of companies are now investing in printing brochures for their businesses. Brochure printing in Dubai is a new trend that helps brands create awareness and push the brand towards sales. A lot of information is given in the brochures. Customers gain a lot of brand information and choose their product via a brochure. If a company has a good brochure printing agency by their side, then promoting their business will be easy.

Choose the Purpose of Your Brochure

Before you head to the printing office to print a thousand brochures, it is best to think, the purpose of these brochures. Most companies print brochures to give details about the product and its prices. Some companies print brochures to mention the various services they have to offer. Once you know the purpose behind the brochure prints, connecting to your customer will be easy.

Use Appropriate Fonts

Brochures must be eye-catching, and the fonts used must be appealing. Too large fonts and bright colors can be disturbing to the readers. Brands must avoid using fancy fonts to make the brochure more attractive. The font used must be clear and visible to read. Otherwise, the whole purpose of printing the brochure is lost. Choose appropriate headings and subheadings to make the brochure look like a professional piece of business information.

Choose High-Quality Material

A low-quality brochure can ruin all your marketing plans. Hence when printing a brochure for your business, always opt for materials that are high in quality. A brochure is one way of reaching customers through quality content and pictures. When a customer opens a brochure to read its content, they must first notice the quality of the printing and the paper used. Based on these two materials, customers will judge the brand.

Choose Wise Content

Content is the heart and soul of marketing. What we read is what we believe. Hence, when planning a brochure for your company, use crisp, short, and original content. Do not copy from competitors. Keep all your brand content engaging and informative at the same time. Always use the Call to Action on your brochure. By doing so, customers get an idea of how to go about with the purchase.

Choose a Good Brochure Printing Company

Now that you know the purpose of your brochure, choose the right fonts, note down the content and decide the quality of the material, it is time to shortlist the best and renowned catalogue printing in Dubai. These companies will print brochures for your brand to boost your sales and marketing. Ensure all the instructions are provided to them, and the last-minute proofreading is done before the brochure is printed.

The post Tips & Tricks to Make a Brochure That Sells appeared first on Brandster.